A gender-neutral packaging redesign for Proactiv Solution, an acne treatment system. The new bottles were designed to appeal to teenagers—Proactiv’s target market—by utilizing the more sophisticated look of a beauty product in place of its current “medical” appearance. The minimalist design highlights Proactiv’s very simple 3-step process, and the geometric, interlocking numbers suggest that each step is akin to a puzzle piece; integral to the completion and efficacy of the system. (via Proactiv Packaging on Behance)
Bud’s announced a bow-tie can, an aluminum container that crinkles by just 10 degrees in the middle, to marry its can shape with its existing bow-tie logo. (via Can Bud’s New Beer Can Become An Icon Like The Coke Bottle? | Co.Design)
We’re big rap AND pizza fans here at BBG, so it’s pretty sweet that The Fat Boys are reissuing their self-titled debut album, complete with a pepperoni pizza picture disc vinyl in pizza box packaging. You can purchase it over at Turntable Lab.
Ultimate Fan Package (by Alamo Drafthouse)
(via Riley Cran | No-Li)
Schooner Exact Brewing Company
“After five years in operation, Schooner EXACT Brewing Company approached Taphandles to update and expand on their master brand logo. Taphandles created a new brand system that allows for more flexibility while maintaining the ties to the nautical heritage of Seattle that inspired the original brand.”