Fuck Yeah Packaging

thedailywhat:

Green Initiative of the Day: It was announced yesterday that PepsiCo will soon begin manufacturing a biodegradable bottle composed entirely of plant material — this despite Coca-Cola Co.’s recent assertion that it would be years before a 100% plant-based bottle could be produced.

Materials used include switch grass, pine bark, and corn husks. PepsiCo plans to eventually begin incorporating organic leftovers from its food business.

According to PepsiCo senior VP of advanced research Rocco Papalia, the way the new PET bottles feel and protect their contents is indistinguishable from their plastic siblings. “We’ve cracked the code,” he is quoted as saying. “It’s a beautiful thing to behold.”

[ap via csm.]

(Source: thedailywhat)

Date 16 March 2011 · 1,254 notes · In sustainability packaging · Reblogged from thedailywhat

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   transformative step. what will the future of bottles look like?

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    hopefully everyone else will follow in these footsteps…

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    the skinny on pepsi’s new plant-based bottles:

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    so exciting and invigorating

32. psychedelicatedaze reblogged this from ifihadanorchard and added:

    SHAAAAAAAHHHHHHHH! Pepsi, you’re my favorite now. I won’t drink Pepsi because I think it’s nasty, but I’m all for you...

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