A gender-neutral packaging redesign for Proactiv Solution, an acne treatment system. The new bottles were designed to appeal to teenagers—Proactiv’s target market—by utilizing the more sophisticated look of a beauty product in place of its current “medical” appearance. The minimalist design highlights Proactiv’s very simple 3-step process, and the geometric, interlocking numbers suggest that each step is akin to a puzzle piece; integral to the completion and efficacy of the system. (via Proactiv Packaging on Behance)
Graphic Glass for Good
According to Faucet Face, 2.5 million plastic bottles are thrown away every hour. And that’s just in the US alone.
To combat this global issue, Mason Gentry set up Faucet Face, a social enterprise, to encourage us to drink more tap water by selling beautifully designed and reusable glass bottles to drink it from.
Pointing out that “everything tastes better in glass”, the benefits are not only a much nicer way to drink water but a portion of the profits go towards helping others drink clean water too. For each bottle sold a minimum of 100 litres of drinking water is provided to families in India who suffer from contaminated river water.
When billions of people buy your products, small packaging changes can make a big environmental difference. Case in point: the IDEO-reimagined packaging design for the Microsoft Office and Windows 8 operating system. By switching to 100 percent paper-based materials and a smaller size, the new Windows 8 packaging design allowed Microsoft to:
• reduce packaging weight by 41 percent
• reduce packaging-related greenhouse gas emissions by 80 percent, and
• reduce packaging-related fossil fuel consumption by 80 percent.