by Derrick Castle (via Miller High Life - Artist Series on Packaging Design Served)
It’s not going to fix the food, but…
Virgin Atlantic spent $168 million upgrading their meal service by altering the look and feel of the trays and cutlery. The goal is to reduce their environmental impact by 43 percent by designing weight and waste out of the system.
The idea of doodling brings back childhood memories of every adult. The redesigned Hershey’s packaging evokes such emotions of liveliness and warmth.